About
Research is how I
make sense of the world.
I help product teams make better decisions by combining qualitative research, behavioral insights, and analytics, especially when the problem isn't clearly defined.
I started in Learning and Development, where I learned to notice how people take in information, where they get stuck, and what causes them to quietly disengage. That still shapes how I approach research today. I don't only listen for what people say. I pay attention to who may be missing, what the research setup may be making harder, and which assumptions the team has stopped questioning.
I'm drawn to the "wait, why is this happening?" moments, the confusion, hesitation, workaround, or person who is quietly being left out. Those moments usually point to something bigger.
How I approach research
Start before the method
I want to understand what decision the team is trying to make before deciding what research to run. The method follows the question, not the other way around.
Look beyond the loudest voices
The easiest participants to reach are not always the people most affected. I pay attention to who may be missing and what could prevent someone from participating fully.
Make the findings usable
I don't want research to end as a report people forget. I help teams understand what changed, why it matters, and what they can actually do next.
Working together
What teams can expect when working with me
- 01
Clarity on the question first
Before any study, we agree on the decision the research needs to support, so the work stays focused.
- 02
Early, regular check-ins
You'll see what's emerging as it emerges, not just in a final readout weeks later.
- 03
Findings you can act on
Clear recommendations, tradeoffs, and next steps your team can take straight into planning.
- 04
A partner across functions
I work with product, design, engineering, and business teams to connect research findings to the decisions each team needs to make.
Methods, tools & how I work
Research Methods
- Interviews
- Usability Testing
- Concept Evaluation
- Surveys
Tools & Platforms
- Dscout
- UserZoom
- Mixpanel
- FigJam & Miro
How I Work
- Research Strategy
- Facilitation
- Synthesis
- Inclusive Research
Experience
Asurion
2022 – 2026
UX Researcher, New Partner Growth
- Led research across enterprise partnerships and new product pilots, mostly in spaces where the team was still figuring out what they were building
- Worked across product, design, engineering, sales, and strategy, usually translating between all of them
- Research contributed to a 25% increase in proposal acceptance; the more useful outcome was giving the team a shared way to talk about what partners actually needed
Asurion
2020 – 2022
Product Designer, Field App
- Embedded research into the design process for an internal tool used by 1,000+ field techs
- Ran usability testing and workflow research; helped cut task time by 30% and improve accuracy by 20%
- Findings on inventory handling led to a redesign that reduced lost inventory by 18%
Mastercard (Client Project)
2021 – 2022
UX Researcher
- Research on a B2B financial services portal used across international markets
- Ran usability testing, click-testing, and co-design sessions, mostly to understand how different user types navigated the same product very differently
- Findings shaped the recommendations that went to the product and design team for a homepage redesign
Outside of work
A few things about me
Coffee, from scratch
I roast, grind, and brew my own coffee at home. It's my favorite kind of experiment: change one variable at a time and taste the difference.
Go-to drink
Iced Banana Shaken Espresso
On my nightstand
Invisible Women
Caroline Criado Perez
The Psychology of Money
Morgan Housel